Time to disrupt the old media sales model
The local media industry is in desperate need of new business models. By now, after seven or eight years of brutal shrinkage in ad revenues — in the U.S., anyway — it’s painfully obvious. And heaven...
View ArticleHow Morris is reversing the biggest disruption: Loss of advertising accounts
About five years ago, on a weekend, Derek May — then publisher of the St. Augustine (FL) Record — was doing what many publishers were doing at the time: Trying to figure out the steep decline in...
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